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Looking specifically at the behaviors of natural, specialty and wellness pet shoppers, 30% of households have bought pet food and treats at least twice in the past year, according to IRI/SPINS data.

Natural shoppers’ behavior patterns extend to their pets as well

‘Pets as family’ a big sales driver for Millennials, healthy shoppers

Michael Browne | Oct 07, 2020

A recent study from IRI All Outlet Panel that is enhanced with SPINS Product Attribution notes that nearly 7 in 10 households have purchased pet food and treats in the past year. In fact, today’s pet parents are making multiple trips to the store, according to

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