Skip navigation
dog-food-premium-pet-food.png tiverylucky/iStock/Getty Images Plus
Looking specifically at the behaviors of natural, specialty and wellness pet shoppers, 30% of households have bought pet food and treats at least twice in the past year, according to IRI/SPINS data.

Natural shoppers’ behavior patterns extend to their pets as well

‘Pets as family’ a big sales driver for Millennials, healthy shoppers

A recent study from IRI All Outlet Panel that is enhanced with SPINS Product Attribution notes that nearly 7 in 10 households have purchased pet food and treats in the past year. In fact, today’s pet parents are making multiple trips to the store, according to

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.