Canned Food Promo Set to Launch Next Month

WASHINGTON — The Can Manufacturers Institute will kickoff a multi-year marketing campaign next month designed promote the benefits of cooking with canned foods.

“Cans Get You Cooking” launches Feb. 1 to coincide with National Canned Food Month.

The CMI will partner with ABC’s The CHEW, a daytime food talk show, to help kick-off the campaign. The partnership will include a significant online, digital and social media presence on ABC.com in February

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TAGS: News Marketing
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