African Americans make eight more shopping trips per year than members of the general population

African Americans make eight more shopping trips per year than members of the general population.

Marketers should address cultural nuances

“When you look at the level of collective consumer spending by multicultural groups, their spending power in the U.S. is $2.9 trillion, which is roughly the size of Germany’s GDP.” —JAMES RUSSO, Nielsen

Untapped growth opportunities exist within Asian American, African American and Latino demographics, according to experts who presented during last week’s Nielsen webinar “Demystifying Multicultural Consumers.”

“When you look at the level of collective consumer spending by multicultural groups, their spending power in the U.S. is $2.9 trillion, which is roughly the size of Germany’s GDP,” noted James Russo, SVP of global consumer insights, Nielsen. “So the opportunity is massive,

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