Retailers hit and miss with April Fools gags

Online retailer FreshDirect and other food retailers, as they do every year, on Tuesday sought to leverage April Fools' Day in some humorous marketing campaigns.

In an email to customers sent out on April 1, New York-based FreshDirect announced a fishy new product — “eagle-caught salmon” — complete with a detailed description of this sustainable new harvesting method.

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