Moves by cereal manufacturers to streamline their promotional efforts appear to be improving their collective image, at least with the trade. Lower everyday prices, however, are what the trade says will improve the category's image with consumers...
WASHINGTON (FNS) -- Two nutrition watchdog groups have called for the immediate ban in the U.S. of livestock feed containing remains of cattle and sheep, saying this step is needed to safeguard against an outbreak of the so-called Mad Cow disease...
NEW YORK -- After an advertising blitz in two markets, Pacific Fruit found 10% of consumers are more likely to buy their Bonita brand bananas.The campaign was so successful that Pacific Fruit launched a similar campaign in two additional markets...
SCARBOROUGH, Maine -- Though its Northeast sales are strong, Hannaford Bros. here is experiencing growing pains in the...
SAN RAMON, Calif. -- This year, Safeway plans to stay locked-in on the same priorities -- slicing costs, boosting sales and...