SALEM, Ore. -- When Frey's Thriftway here wanted to spread the word about its new Marketplace status, owner Phil Frey called on the little blue men from Mars -- M&M Mars, that is.According to Dale Williams, Thriftway's store director, Frey created...
MARS ADDS STARBURST ESCAPE &M Mars here has begun airing two television commercials inviting viewers to "escape" from the mundane by indulging in Starburst Fruit Chews.The commercials, featuring Gena Lee Nolin of "Baywatch" and MTV's Eric Neiss...
MANUFACTURER OUTLOOKCARSON, Calif. -- How did Leiner Health Products become the world's largest marketer of vitamins and nutritional supplements?Gale Bensussen, president of the firm here, lists three reasons for Leiner's rise to the top:Positive...
COLORADO SPRINGS, Colo. -- The Educational Foundation of the General Merchandise Distributors Council here is in the process of developing a Seasonal Best Practices project for strengthening merchandising in the seasonal aisle.The Allen Levis...
Frozen food is alive and well, according to the results of an exclusive SN consumer survey.In a telephone survey of 1,000...
HMG, PIA Join in Allianced Marlboro Group, an in-store display and fixture design company here, and PIA Merchandising Co., a...
HICKSVILLE, N.Y. -- Nearly all U.S. gardeners plant flower bulbs, but not all gardeners shop the same way.That is why savvy...