BETHESDA, Md. -- Discovery Channel Video here is offering "Watergate," a three-pack video that tells the story of the infamous Watergate hotel break-in. It is being sold for a suggested retail price of $49.95.suggested retail price of $39.95...
TAMPA, Fla. -- For a cross-merchandising promotion to be successful it must supply the consumer with a recognizable benefit, according to a marketing official with Coca-Cola Co."A brand marketer always has to make sure that the promotion is...
BOISE, Idaho -- Albertson's here has introduced a new program with the time-pressed consumer in mind in which ingredients for a quick meal are promoted and merchandised as a unit.The company's Quick Fixin' Ideas campaign was kicked off last month...
LEXINGTON, Ky. -- Valvoline here has become one of the first consumer goods companies in the United States to begin to track...
NEW ORLEANS -- California retailers are signing on to participate in a cooperative World Wide Web site that features electronic...
Retailers are eyeing licensed merchandise based on hit videos, coupled with tie-in promotions, to drive sales from their video...