BUFFALO, N.Y. -- Tops Markets here is using a new tactic to get the young mother into its stores: a "Baby Care Sale."For the week of July 23, the company featured baby essentials in its circular. Under the baby care sale heading, one page was...
ORLANDO, Fla. -- Millbrook Distribution Services will conduct category management tests in the oral care departments at Dierbergs Markets' 14 stores this fall. The chain is based in Chesterfield, Mo.This will be the first in a series of category...
P&G Launches Crest Gum CareGamble here has launched Crest Gum Care, a product it says is clinically proven to reduce gingivitis by up to 20% and decrease the bleeding associated with gingivitis by up to 33%.Crest Gum Care will be available in...
ATLANTA -- Kroger Co.'s division here, together with Heinz U.S.A., Pittsburgh, ran a July promotion for baby that appealed to Mom and Dad's wallet.Heinz's beginner baby foods were featured at 19 cents per 2.5-ounce jar.A full-page, four-color ad...
WASHINGTON -- The National Food Processors Association here has accused the Environmental Working Group and the National Campaign for Pesticide Policy Reform of using scare tactics with its "Pesticides in Baby Food" study.The study did concede...
MINNEAPOLIS -- The idea of a one-aisle shopping experience for baby and toddler needs was evident in two chains SN visited here last month.In an area where Byerly's and Lunds strut their upscale stuff, SN found merchandising savvy in a store...
BLACK MOUNTAIN, N.C. -- Ingles Markets here said an aggressive store expansion program had a negative impact on earnings for the third quarter and nine months ended June 24.For the quarter, the 181-store company reported net income of $4.5 million...
One exciting outgrowth of increasing involvement in card-based frequent shopper programs is the potential for finely targeted promotions using shopper data bases.Since high card penetration is a prerequisite for data base activity, development in...
NEW YORK -- Mid-year reports from two major coupon trackers confirm that consumer redemptions topped $2 billion for the first half of 1995.rising coupon distribution, slipping redemption rates, higher average face values and shorter expiration...
Hollywood Signshundred cross-promotional opportunities that can be generated with specific movie tie-ins."-- Des Walsh, vice president and general manager of SuperComm, Dallas, addresses the Supermarket Video conference. Page 8.