Hang around any supermarket these days and watch kids pick up Kellogg's Corn Pops in their special collector's boxes that feature Batman, Robin, Two-Face and the Riddler. Step back and view the entire shelf as an in-store, in-line promotion. Check...
Woe to the American peanut butter manufacturer that marketed its product in Ma-laysia in green containers. In that country, green is associated with disease, even death -- the eventual fate of the product.Failure to understand cultural nuances is...
FRANKLIN PARK, Ill. -- Kason Market Products, a manufacturer of oak and laminate fixtures for the supermarket bakery, produce...
ROSEMONT, Ill. -- The National Housewares Manufacturers Association, here, and A.C. Nielsen Company, Chicago, have formed a...