Rising stars in nonfood categories

Rising stars in nonfood categories

Deodorant and pet supplies are growth leaders among these 15 categories      

While the majority of nonfoods posted flat to modest sales increases, several showed higher growth.

Pet supply sales grew nearly 5% to $790 million in supermarkets for the 52 weeks ending June 15, 2014, versus the same period in 2013, according to IRI. Drugstore sales also grew, increasing 1.9% to $142.5 million.

Certain pet supply segments performed particularly well. Rawhide dog chews were the fastest growing segment, climbing 7.7% to $254.7 million. They are popular

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