Doing it right is no longer enough.At a time when stores across the country are ripping out grocery shelves to make room for bountiful presentations of perishables, the mantras of food retailing -- quality, variety and freshness -- are now merely a starting point.This year, for the second year in a row, the Retail Bakers of America, Laurel, Md., has sponsored awards to recognize those supermarket

Doing it right is no longer enough.

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