SUPERMARKET CHEF

American consumers, it now seems, want to watch their cake and eat it too. Cooking shows have mushroomed in popularity during the past several years, yet Americans are also eating more meals in restaurants and eating more takeout food.The Food Network, for example, now reaches an average of 550,000 households during prime time each day, with viewership up 16% in 2003 and up 33% through 2004, according

American consumers, it now seems, want to watch their cake and eat it too. Cooking shows have mushroomed in popularity during the past several years, yet Americans are also eating more meals in restaurants and eating more takeout food.

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