SKILLMAN, N.J. -- Consumer Products Inc. here is equipping its salespeople with a software tool that enables them to perform detailed category analyses with a few mouse clicks."Our people are calling it 'Cat-Man in a...
WILTON, Conn. -- More brand money, and more authority to spend it, is flowing toward account-centered marketing activity, say the authors of a new survey on trade promotion spending.But successful collaboration...
What a difference a couple of years can make in the Efficient Consumer Response-driven 1990s.In 1994 it was big news when brand marketers such as Lever Bros., Dial Corp. and Procter & Gamble said they had cut sales...
The outsourcing trend is much bigger than just the merchandising service business.The Outsourcing Institute, New York, defines the practice as "the strategic use of outside resources to perform activities...
With the popularity of in-store sampling soaring among brand marketers, retailers across the country are taking more control over the practice. Sampling may never be the same.Manufacturers wishing to do in-store...
Retailers who have benefited from the recent magazine industry consolidation may soon witness even more changes, as vendors look to develop new category management activities."The demographic data news distributors...
CORONADO, Calif. -- Sassaby Cosmetics has made point-of-purchase displays the central communications medium for its two-year-old Jane Cosmetics brand.The strategy has helped build the value-priced Jane brand from...
BUFFALO, N.Y. -- The giant sucking noise now emanating from upstate New York could be the sound of millions of coupons being removed from area markets by more brand marketers.Or it may be the collective sigh of relief...
CHICAGO -- Kraft Foods, Northfield, Ill., is pursuing broad and ambitious goals for implementing Efficient Consumer Response programs.A key objective for the company is to expand its involvement in joint category...
NORWALK, Conn. -- Barilla, Europe's largest brand of pasta, is mounting a frontal assault on America's fragmented pasta market.The U.S. marketing arm of the Parma, Italy-based company is switching over from a prior go...
