TAMPA, Fla. -- Brand marketers are about to gain wider access to an in-store advertising medium that is part static sign and part advanced digital communications.Parker Communications Systems, a 3-year-old company...
Among vocal proponents of co-marketing, Chris Hoyt stands out as a man with a mission.The president of the customer marketing division of Ryan Management Group, a Westport, Conn., consulting firm, Hoyt has put more...
INDIANAPOLIS -- DowBrands here said it will cut the size of its trade marketing group almost in half this year, while stepping up its account-specific activities with supermarkets.It will accomplish this by moving...
MELROSE PARK, Ill. -- Racconto Italian Food Products here, a marketer of imported Italian pastas, is gaining share and shelf space for its products with a series of store-specific promotions centered around cooking...
DALLAS -- Gillette mounted a custom-tailored fall rebate at area Kroger stores here that put up to $10 in the hands of consumers who purchased grooming and personal care products.The account-specific promotion was a...
PITTSBURGH -- Weight Watchers Food Co. is putting its newly revised trade marketing structure to a big test this month with the kickoff of "Lose 10 Pounds America," its first major integrated trade and consumer...
Add this to your glossary of trade marketing buzz-words: co-marketing.Its advocates maintain that co-marketing could be the Next Great Thing in the evolution of brand marketing and trade relations. While definitions...
NORWALK, Conn. -- James River Corp. is putting more muscle into its Brawny paper towel brand with a program of in-store marketing and a brand face-lift.The $5.5 billion paper products company, which also makes Dixie...
HOUSTON -- Coca-Cola Foods is leveraging a "megabranding" strategy with extensive in-store marketing to gain aisle space for its Minute Maid Naturals line of shelf-stable juices.The new line of six juice flavors...
NEW YORK -- In response to continued evidence of price resistance in cigarettes, Philip Morris USA's trade programs for 1994 are calculated to steer supermarkets toward selling more individual packs rather than full...
