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James Tenser

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MAGAZINE PLAYERS VIE FOR CATEGORY ROLE
May 06, 1996
NEW YORK -- Category management has arrived in the magazine aisle.In recent weeks, companies as diverse as ICD-Hearst and Time Warner Co.'s TDS, both national magazine distributors, mega-wholesalers Hudson News and...
VENDORS PAYING A HIGH PRICE TO BE CATEGORY CAPTAINS
May 06, 1996
NEW YORK -- A darker reality may lie beneath the bright possibilities that category management is bringing to trade relations.A handful of retail chains are charging brand marketers for the privilege of being category...
MARKETERS USE FREQUENT SHOPPER DATA
May 06, 1996
SAN DIEGO -- Retailers may hold all the cards when it comes to their frequent shopper programs, but brand marketers can use them effectively to promote and to gather market intelligence."For manufacturers, there is an...
SURVEY: FUNDING TO SHIFT TO ELECTRONIC MARKETING
Apr 01, 1996
Brand marketers are applying more national marketing dollars toward retailer electronic marketing programs, and ceding more control over those activities to their sales forces, according to a new Supermarket News...
P O P HELPS MICROSOFT LAUNCH A HIT
Apr 01, 1996
CORONADO, Calif. -- Microsoft used detailed planning, logistics and in-store execution to achieve unprecedented point-of-purchase execution rates for its huge Windows 95 product launch."We had a better than 90% in...
VAN DEN BERGH BREAKS INTO BROKERED CRP
Apr 01, 1996
BUFFALO, N.Y. -- Van Den Bergh Foods has embarked on its first effort at a broker-managed continuous replenishment program in this market.Working with food broker DeRose Marketing here, Van Den Bergh went live with an...
INTERNET IS SEEN IN IRI'S FUTURE
Apr 01, 1996
SAN DIEGO -- Account business managers and other brand marketers at headquarters and in the field will soon be downloading syndicated category management data via the Internet, predicted Gian Fulgoni, chief executive...
NFBA GROUP TO STUDY MERCHANDISING COSTS
Apr 01, 1996
RESTON, Va. -- With an eye on the growing trend toward outsourcing retail service to third parties, the National Food Brokers Association's Retail Merchandising Steering Committee has set its initial agenda.The...
QUAKER RICE CAKES WIN SPACE STORE BY STORE
Apr 01, 1996
SAN DIEGO -- Faced with exploding competition in the low-fat and no-fat snacks category, Quaker Oats turned to category analysis to help it gain more, and more prominent, display space for its line of rice cakes.So...
STUDY: 1995 POP SPENDING PASSED $12 BILLION
Apr 01, 1996
CORONADO, Calif. -- Expenditures for permanent and temporary in-store displays and in-store media and signs grew 7.7% in 1995 to surpass the $12 billion mark, says a new study released by the Point-of-Purchase...
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