CHICAGO -- Attendees at last month's International Housewares Expo at McCormick Place here were treated to a rich array of business technology.Centerpiece of the message was the National Housewares Manufacturers...
If you build it, they will buy.But if you rely solely on your retail customers to erect in-store promotional displays for you, odds are the job won't get done half the time.All your rhetoric, strategy, communications...
CORAL GABLES, Fla. -- The pursuit of co-marketing at Tropicana Products has led the company to merge its trade and consumer promotion budgets and to segment and "cluster" its accounts.Those are just two of several...
OVERLAND PARK, Kan. -- Ask Dennis Garberg and Elaine Stansfield to explain how their business has evolved, and pretty soon they trot out a visual aid."Dennis does this really well on the back of a cocktail napkin,"...
BOSTON -- The grooming products and personal care divisions of Gillette Co. here will announce a plan to expand its commitment to customer business teams this week.The addition of three account-specific teams...
OKLAHOMA CITY -- The general merchandise division of Fleming Cos. here has retained two merchandising service firms to handle an ambitious series of category management resets over the next year and beyond.Fleming...
Efficient Consumer Response has finally reached the periodicals departments in major supermarket chains -- and it has struck with a vengeance.Since actions by Safeway and Albertson's to reduce their rosters of...
CHICAGO -- With more than five years of experience with customer business teams under its belt, Helene Curtis USA here has found the system to be incompatible with old-style "lone wolf" sales representatives.Today...
NEW ORLEANS -- While the food brokerage business will continue to consolidate in the next half decade, the industry will employ technology, local market expertise and value-added store-level services to remain a vital...
NEW YORK -- The restructuring in the magazine wholesaling business shows no sign of slowing down after five torrid months, as more retail chains weigh the merits of consolidating their sources of magazine supply.Small...
