NEW YORK -- A new sports marketing agreement between the NASCAR auto racing organization and Food Lion, the Salisbury, N.C.-based supermarket chain, promises to inject new power into the account-specific marketing...
The notion of the store as a brand has arrived, and the concept is being driven by marketers at many retail companies.But what are retail marketers up to? Trade observers and industry talk suggest today they are...
NEW YORK -- Restructuring of the go-to-market system for magazines has accelerated to a breakneck pace in recent weeks, as major chains from four major retail channels confront the question of whether to reduce the...
STAMFORD, Conn. -- Mott's North America this week begins formal training of its field sales people in the use of a new sales automation system."We have completed a pilot program with our Western zone sales team, and ...
CHICAGO -- Using customer business teams for key retail accounts is not a technique limited to the marketers of megabrands. Smaller, more specialized vendors can -- and do -- make successful use of the CBTs.The team...
In the era of in-store and account-specific promotions, tracking competitors' numerous local market activities ranks among the great challenges facing brand marketers.On the face of things, moves toward leaner field...
NORTHFIELD, Ill. -- Kraft Foods here has established a corporate focus on ethnic marketing, and in the process has helped spur A.C. Nielsen, Schaumburg, Ill., to expand its data resources on Hispanic Americans.The...
CHICAGO -- At Tambrands, the adoption of customer business teams has been a multistep process that has evolved in stages over four years to match the changes taking place at retailers.In their latest iteration this...
ST. PETERSBURG, Fla. -- On a little computer screen in a climate-controlled room at Catalina Marketing headquarters here, visitors can monitor the flow of retail sales data from a single checkout lane at any of 9,000...
For brand marketers, this is the year of the pocket billboard.Thanks to a flurry of consumer promotions in 1995, millions of American wallets are now sporting prepaid telephone cards imprinted with colorful brand...
