OAKLAND, Calif. -- Safeway Stores' efforts to consolidate magazine distribution are spreading with shocking speed to major retail chains across the country.In September, SN Brand Marketing reported that several...
STAMFORD, Conn. -- With promotion marketing's status expanding into a mature discipline with global influence, a group of leading agencies based here in has taken on a new name.The members of the former Council of...
A move to consolidate magazine distribution within major chains is spreading with shocking speed throughout the supermarket industry. In September several divisions of Safeway, Oakland, Calif., were first to reduce...
OAKLAND, Calif. -- A bold effort by Safeway here to revamp the way some of its in-store periodicals departments are supplied and managed is sending ripples throughout the magazine distribution industry.Following a...
RICHMOND, Va. -- Trimming 2.5 inches off the width of a roll of heavy duty Reynolds Wrap may not seem like a giant new product innovation, but when the change is driven by both consumer research and supply-chain...
On Wednesday, Aug. 23, in Tuscaloosa, Ala., parched high school band members and football players -- the Hillcrest High School Patriots -- cooled down after a hot practice with free samples of Mello Yello soft drink...
CINCINNATI -- Procter & Gamble here said last week it plans a new price incentive intended to influence the trade to adopt more efficient practices in logistics and promotions.The company has packaged several cost...
You can read the future in the cards.In-store electronic marketing -- technology-based promotion media that enhance or replace traditional marketing -- has already transformed the way goods are merchandised in...
LANTANA, Fla. -- Aggressive moves into the in-store promotion business by the publisher of the National Enquirer and the Star signal the growing importance of retail service to the future of brand marketing.The...
One exciting outgrowth of increasing involvement in card-based frequent shopper programs is the potential for finely targeted promotions using shopper data bases.Since high card penetration is a prerequisite for data...
