James Tenser

OMAHA, Neb. -- ConAgra Frozen Foods said it will shift most lines to direct sales in about half its U.S. markets by the end of next year.The move will eliminate brokers in about 50% of the country for most of its...

CHICAGO -- Choosing retailer allies for category management is an inexact science at best, but Mott's U.S.A. is developing the tools it says will move it out of the realm of educated guesswork and closer to fact-based...

MINNEAPOLIS -- In a move company officials say will improve service to retailers, Pillsbury here has begun a process that will reduce its broker force from 129 to 48, or one per market.The company, which five months...

MINNEAPOLIS -- Five months after its $2.6 billion acquisition of Pet Inc., Pillsbury Co. here has embarked on a sweeping broker consolidation it says will strengthen and unify its go-to-market force and rewrite the...

MILFORD, Conn. -- How do you build upon a category management effort that has already sharpened your company's shelf strategy and earned you the position of category captain at the likes of Target, Revco and Food Lion...

MINNEAPOLIS -- General Mills here and Buena Vista Home Video, Burbank, Calif., are about to launch a major rebate promotion that they expect will result in joint displays and higher rings at as many as 10,000 grocery...

Forget D-I-Y. For increasing numbers of fast-moving consumer goods companies, the way to go to market is through third-party merchandisers, firms that provide the necessary flexibility and running power to execute in...

BOCA RATON, Fla. -- As many of the world's traditional wet markets give way to Western-style supermarkets, packaging suppliers must provide solutions engineered to meet the needs of evolving distribution systems, says...