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Jim Hertel

Managing Partner, Willard Bishop

Mr. Hertel takes great pride in developing innovative solutions that help clients increase and sustain performance. His strategic use of data and shopper analytics can be found in most client engagements as well as in Willard Bishop’s products and systems. Jim’s rich experience in food retailing and economics makes him a frequent contributor to thought leadership panels, associations and publications such as FMI, NGA, GMA, Time magazine, New York Times, Supermarket News and Consumer Goods Technology. Throughout his career Jim has developed insight-based growth strategies for companies including Anheuser-Busch, Campbell Soup Company, Kraft Foods, Unilever, Wal-Mart, Coca-Cola, Purina and more. Prior to joining Willard Bishop, Jim worked in brand management at Procter & Gamble and led the client service group at Spectra Marketing — the leading provider of targeted selling and marketing services. Jim earned his B.A. degree in economics from Duke University.

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