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Whether fresh or center store, baked goods drive sales

New ‘Power of Bakery’ report looks at the $59 billion category

Bakery continues to be one of the biggest drivers for grocery trips, bringing shoppers to the store nearly once a week, according to the inaugural “Power of Bakery” report from the American Baker’s Association and Food Marketing Institute. And yet opportunities exist for retailers to increase consumption frequency and household penetration across individual categories, the report concluded.  

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