SPRINGFIELD, Mass. — Two Big Y stores perked up from a visit with one of the “The Bad Boys from Boston.”
Aerosmith drummer Joey Kramer visited the retailer’s Franklin and Walpole locations Wednesday to debut his line of "Rockin’ & Roastin'" organic coffee.
Kramer posed for photos and signed bags of coffee.
“Living life on the road and keeping these crazy hours, I’ve developed an unparalleled appreciation for a good cup of coffee,” Kramer said in promotional materials.
The retailer’s Facebook page shows photos of Aerosmith fans and store workers posing in photos with Kramer.
Read more: Big Y Plans Convenience Store Concept
The coffee is roasted by Comfort Foods, North Andover, Mass., in three varieties: two dark roasts, from Sumatra and Ethiopia, and one dark-medium from Guatemala.
Through June of 2014, Kramer will donate a portion of his coffee sales to Music Drives Us, which supplies grants for music programs to effect positive changes for people in need throughout New England
|More from Supermarketnews