Sponsored By

Retailers get creative for Mother's Day

Supermarkets are moving beyond basic recipe suggestions this Mother’s Day and touting hobby-inspired gift finding tools, kid-friendly events and product giveaways via social media. H-E-B is promoting everything from gardening tools and juicers to wine accessories and mobile phones for “The Outdoor Mom,” “The Hostess Mom,” and “The Techie Mom” with its online Mother’s Day Gift Guide, promoted on Twitter.

Julie Gallagher

May 8, 2014

2 Min Read
Supermarket News logo in a gray background | Supermarket News

Supermarkets are moving beyond basic recipe suggestions this Mother’s Day and touting kid-friendly events, hobby-inspired gift finding tools and product giveaways, via social media.

Age-appropriate ways for children of all ages to celebrate mom are being shared on Facebook and via corporate blogs. Publix is inviting youngsters and their moms to stop by for a cake kit that they can work on together. 

Dorothy Lane Market has its own take on the concept, which involves helping kids decorate cakes in-store.

Whole Foods, meanwhile, is targeting older celebrants with DIY tutorials for hand-made gifts and gift-basket building stations in-store, according to a blog post.

It is also targeting 20- and 30-somethings with a Millennials Guide to Mother's Day.  

Can’t be there in person? Plan a video-chat dinner date with mom. Pop open a bottle of wine and share a virtual “toast” together. Just be careful not to spill wine on the keyboard!

Meanwhile H-E-B is advertising store-bought gifts from gardening tools and juicers to wine accessories and mobile phones for “The Outdoor Mom,” “The Hostess Mom,” and “The Techie Mom” with its online Mother’s Day Gift Guide, on Twitter.

Mrs. Greens's is evoking memories of mom with a Twitter giveaway.

And Publix is leaving Facebook followers feeling warm and fuzzy.

 

About the Author

Julie Gallagher

Julie Gallagher’s delicious foray into coverage of the food industry was purely accidental. With a background in technology, she joined Supermarket News as associate editor of its Technology & Logistics section in 2004, but has since covered every supermarket food category under the sun. She reported on trends taking place around the store’s perimeter as part of her two-year tenure with SN’s Fresh Market section before being named Center Store editor in 2007. She was appointed senior content editor in 2013 and senior content manager in 2014.

Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News

You May Also Like