Viewpoints

Chances are, eight out of 10 shoppers in the checkout line have some type of chicken product in their cart. A recent survey by the National Chicken Council (NCC) found that 87% of consumers ate a chicken meal or snack purchased from a supermarket...

By now you’ve probably heard of the viral augmented reality gaming app that’s sweeping the globe called Pokémon Go. People are flocking to parks, landmarks and the streets in hopes of filling up their Pokédex with the beloved fictional creatures...

There’s no denying that retailers are getting more confident in the online grocery space. “Grocers are increasingly addressing the online format like they have a right to compete,” according to Jacqueline Martinez, partner in the consultancy O...

What grocery products make you itch to buy them? Is it the dish soap that claims to be ultra-concentrated? The flour with the lowest price? The toilet paper with “30% more per roll”? Not likely. These products encourage transactional relations...

If someone told you that young people in their 20s and early 30s prefer to spend less time on digital devices and platforms, would you believe it? You’d probably question the sanity of the person offering that information. But dig into a ne...

Imagine if U.S. supermarkets could no longer sell parmesan cheese as “parmesan” and feta as “feta.” Instead, they were forced to label these products “hard-grating cheese” and “brined white cheese.” Taking it a step further, imagine that no image...

Small Town America is always a special place, whether it’s in the heartland or in my incredible hometown – just 30 miles away from the nation’s capital. As the “Mayor” (technically, Town Commission President) of Poolesville, Md., I can tell you t...

Fresh foods is one of the brightest stories in food retailing today, and somehow it continues to get better. In SN’s just-published annual Fresh Foods Survey, some 75% of retailers said sales have increased in the past 12 months, and roughly the ...

Leading retailers have long recognized the need to be innovative in their approach to creating a single view of the customer they can use internally and share with suppliers — allowing them to work together to understand their businesses, enhance...

Sampling is a risk-free way for shoppers to try new products without committing to buy. Done correctly, it can have a massive effect on sales but hitting that sweet spot is harder than you might think. Shopper Behaviour Xplained has carried out e...