Wellness. It’s a much-used buzzword these days, but with good reason, according to Leslie Waller, vice president of marketing at Campbell Soup Company. Supermarket News met up with Waller at the recent Groceryshop convention to talk with her about how Campbell’s strategy around wellness has evolved, in addition to what consumers are searching for online in this category.
In this episode, you’ll find out:
- The importance of omnichannel and the digital shelf
- What generations are most interested in wellness as a concept (according to Campbell)
- What wellness search terms Campbell is paying attention to