Skip navigation
SN Off the Shelf

Podcast: Breaking down wellness with Campbell

SN sat down with Campbell’s vice president of marketing to talk wellness, omnichannel, and what consumers are searching for in this category.

 

Wellness. It’s a much-used buzzword these days, but with good reason, according to Leslie Waller, vice president of marketing at Campbell Soup Company. Supermarket News met up with Waller at the recent Groceryshop convention to talk with her about how Campbell’s strategy around wellness has evolved, in addition to what consumers are searching for online in this category. 

In this episode, you’ll find out:

  • The importance of omnichannel and the digital shelf
  • What generations are most interested in wellness as a concept (according to Campbell)
  • What wellness search terms Campbell is paying attention to

Contact Chloe Riley at [email protected], or reach out and say hi on LinkedIn

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish