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Podcast: Breaking down wellness with Campbell

SN sat down with Campbell’s vice president of marketing to talk wellness, omnichannel, and what consumers are searching for in this category.

Chloe Riley, Executive Editor

September 22, 2022

 

Wellness. It’s a much-used buzzword these days, but with good reason, according to Leslie Waller, vice president of marketing at Campbell Soup Company. Supermarket News met up with Waller at the recent Groceryshop convention to talk with her about how Campbell’s strategy around wellness has evolved, in addition to what consumers are searching for online in this category. 

In this episode, you’ll find out:

  • The importance of omnichannel and the digital shelf

  • What generations are most interested in wellness as a concept (according to Campbell)

  • What wellness search terms Campbell is paying attention to

Contact Chloe Riley at [email protected], or reach out and say hi on LinkedIn

About the Author

Chloe Riley

Executive Editor, Supermarket News

Chloe Riley is the Executive Editor of Supermarket News, which delivers the ultimate in competitive business intelligence, news and information for executives in the food retail and grocery industry. A graduate of the School of Journalism at Columbia College Chicago, Chloe previously served as a Digital Strategist at SEO firm Profound Strategy, Associate Editor at B2B hospitality mag HOTELS Magazine, as well as CEO of her own digital strategy company, Chlowe. She lives in Woodstock, Illinois. 

Email her at [email protected], or reach out on LinkedIn and say hi. 

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