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Saving the planet, one package at a time

Shoppers increasingly drawn to eco-friendly packaging and products

“Eco-friendly” can be a loaded phrase that is used to describe many products, but there’s no actual regulation surrounding it. Nonetheless, customers gravitate towards it and the purchasing decisions show it. Nine percent of adults consider the environment a top factor when making food and beverage purchasing decisions according to NPD. The same study also found that around 20 million adults have said they have switched to a different brand because it had eco-friendly packaging.

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