Wal-Mart Launches Ultra Premium Dog Food

BENTONVILLE, Ark. — Wal-Mart Stores introduced its first ultra premium dry dog food Tuesday. Pure Balance is free of soy, wheat and corn additives, artificial colors, preservatives and chicken by-products.

The dog food's first and primary ingredient is either real lamb or poultry and contains a blend of omega-6 and -3 fatty acids good for a healthy coat and skin, according to Wal-Mart. The product also supports vision health, heart health and immunity.

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“Walmart customers, including me, consider our dogs family members so when it comes to their food we want the very best for them,” said Jody Pinson, vice president of pets at Wal-Mart, in a statement. “Our customers told us they wanted to be able to feed their dogs a dry food made with pure ingredients without having to make a special trip to the pet store. We listened and are excited to offer Pure Balance, an ultra premium dog food, at a price our customers can afford.”

A 30-pound bag of Pure Balance Lamb & Brown Rice Recipe retails for $39.88 on Walmart.com.