More than 100 food retail banners and 30 consumer packaged goods brands are participating in Acosta Sales & Marketing’s 2014 Wounded Warrior Project Believe in Heroes.
Ahold, Bi-Lo, Harris Teeter, Albertsons, Safeway, Meijer and Wakefern are among the retailers participating in Believe in Heroes with circulars and/or in-store programs with special signage, point-of-purchase materials, and contribution tear pads at the checkout lane.
“The grocery industry’s support of injured service members through Believe in Heroes is nothing short of remarkable,” Acosta CEO Robert Hill said in a statement.
Albertsons supports the cause across all divisions, according to Southwest Division spokesman Paul Bancroft-Turner.
"Our servicemen and servicewomen allow us to do our jobs without fear, and any little thing we can do to support this great organization means a lot,” he said.
Through Veterans Day, Nov. 11, Believe in Heroes encourages shoppers to not only shop and receive discounts in support of the nation’s injured veterans, but to also connect with warriors by learning about their personal stories of triumph and courage while inviting others to join the cause. The WWP is a non-profit organization whose mission is to honor and empower wounded warriors.
The program launched Sept. 7.
Among the participating brands: BIC, Brawny, Burt’s Bees, Campbell’s Condensed Soups, Gerber, Hormel, Purina and Welch’s.
As part of their participation, each brand is featured in two SmartSource Magazine inserts. The first insert was distributed in September; another will be distributed on Nov. 2.
The inserts direct consumers to wwpbelieve.org, where both English and Spanish versions of the coupons will be available for printing. The site also provides the opportunity for consumers to pledge some of their savings from the coupons through direct donations to WWP.
Acosta launched the annual promotion in 2010.
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