Retailers are building social media traffic by running weekly digital coupons that can be downloaded and/or used for one day only.
Kroger, for instance, has launched the “Free Friday Download,” a digital coupon that can be downloaded each Friday for just 24 hours.
Available for download at www.kroger.com/freefridaydownloads and on Twitter (#FreeFridayDownload), the coupon can be automatically loaded to the shopper’s loyalty card. Shoppers have two weeks to redeem the coupon in-store.
Last Friday’s coupon was for a free Yoplait Greek yogurt, 5.3 ounces.
Pick up your #FreeFridayDownload & receive one free @Yoplait Greek or Yoplait Greek 100 Yogurt. http://t.co/mgaccg69ds— The Kroger Co. (@kroger) May 2, 2014
Schnuck Markets, meanwhile, offers Drive Time Specials, coupons that are posted each Friday on the retailer’s Facebook page and Twitter account, and valid the same day between 3 p.m. and 8 p.m.
A recent Drive Time Special was for a $5 meal bundle that included John Soules Foods Chicken Breast Strips (6-ounce package), Schnucks Taco Shells (12-count), one Schnucks Shredded Cheese (6-8-ounce bag) and a 2-liter Coke.
Another Drive Time Special provided a hot dog meal bundle:
Hot Diggity Dog Deal only $5.25 today only 4-25-14 from 3-8pm! Purchase bundle on coupon-show coupon 4 discount. pic.twitter.com/MAJTDPECSS— Schnucks (@SchnuckMarkets) April 25, 2014
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