H-E-B Churns Out More MooTopia

SAN ANTONIO — Vanilla is the newest flavor of H-E-B MooTopia, a high-protein, reduced-sugar, lactose-free milk.

Vanilla has joined regular and chocolate-flavored MooTopia on H-E-B store shelves. MooTopia is made by using special filters to remove some of the water naturally found in milk to help concentrate the vitamins, protein, calcium and other nutrients.

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The result is a milk product that has 50% more protein, 25% more calcium, yet 50% less sugar than regular milk.

“It’s a great way for kids to get calcium and protein but less sugar,” H-E-B states in a YouTube video.

H-E-B is promoting the brand by offering a free 10.6-ounce bag of H-E-B’s “The Big Chip” chocolate chip cookies (a $2.98 value) to shoppers who buy a 64-ounce container of MooTopia.