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La. Officials Force Fresh Market to End Milk Sale

BATON ROUGE, La. — Louisiana regulators forced The Fresh Market to suspend a popular milk sale because it violated state laws against selling the commodity below cost, according to The Advocate newspaper here.

The retailer had been selling its private-label milk for $2.99 a gallon as part of a once-a-week promotion. However, Louisiana regulations state that milk must be sold for at least 6% more than the invoice cost after adding freight charges. The sale price currently falls below that mark.

“For the past year and a half, The Fresh Market has run special $2.99 deals on our private-label rBST-free milk as part of our $2.99 Tuesday promotions. ... Because milk is a commodity product with regulated costs that are subject to change, at the current cost, due to Louisiana state law, we are unable to honor the $2.99 Tuesday deal for TFM milk,” Drewry Sackett, marketing PR/community relations manager, said in a prepared statement obtained by SN.

“Because the cost of milk fluctuates, it is possible that we will be able to offer the $2.99 deal on milk again in the future.”

After a complainant notified the Louisiana Department of Agriculture & Forestry about the price issue, the department audited a Fresh Market store and explained the law to store officials, according to The Advocate.

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