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As plant-based and non-dairy competitors continue to chip away at traditional milk sales, retailers and dairy manufacturers are working to keep sales of milk and other dairy beverages flowing.

Traditional milk is here to stay in supermarkets

Despite a proliferation of alternative dairy beverages, retailers continue to see success with the real thing

Non-traditional alternatives to dairy — specifically plant-based and non-dairy beverages — have been gaining steam over the last few years, as more products are replacing traditional dairy beverages in the dairy case as demand among consumers rises. 

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