Sponsored By

Giant Eagle Flips Valu King to Good Cents

PITTSBURGH — Giant Eagle has reopened one of its Valu King discount stores under the new Good Cents Grocery + More banner, the company said.

Jon Springer, Executive Editor

May 31, 2013

2 Min Read
Supermarket News logo in a gray background | Supermarket News

PITTSBURGH — Giant Eagle has reopened one of its Valu King discount stores under the new Good Cents Grocery More banner, the company said.

CONNECT WITH SN ON TWITTER

Follow @SN_News for updates throughout the day.

The name change accompanied an 8,000-square-foot expansion at the Eastlake, Ohio, store accommodating a new service cheese department with 60 varieties of imported, domestic and specialty cheese; expanded conventional and organic produce offerings; enhanced service meat and deli areas; and a new selection of baked goods. The store will continue to offer a mix of national brand and private label groceries at value prices, the retailer said.

“Good Cents reflects the real fresh, not real fancy experience for customers who know how to recognize a great deal on high quality products,” said Good Cents Senior Vice President John Tedesco. “Given our refreshed and expanded in-store offering, we feel that this new banner just makes more cents for our customers and the community.”

Giant Eagle introduced Good Cents in Pittsburgh late last year, touting the format as a “missing link” between conventional and discount grocery stores.

Read more: Good Cents is Discount's 'Missing Link'

A more traditional discount format, Valu King has been operating since 2009 in Ohio. Giant Eagle said that Valu King stores in Brooklyn, Ohio and Ravenna, Ohio “will continue in the near future to operate under the current banner, as the company determines the best timing for their conversion to the Good Cents banner.”

About the Author

Jon Springer

Executive Editor

Jon Springer is executive editor of Winsight Grocery Business with responsibility for leading its digital news team. Jon has more than 20 years of experience covering consumer business and retail in New York, including more than 14 years at the Retail/Financial desk at Supermarket News. His previous experience includes covering consumer markets for KPMG’s Insiders; the U.S. beverage industry for Beverage Spectrum; and he was a Senior Editor covering commercial real estate and retail for the International Council of Shopping Centers. Jon began his career as a sports reporter and features editor for the Cecil Whig, a daily newspaper in Elkton, Md. Jon is also the author of two books on baseball. He has a Bachelor of Arts degree in English-Journalism from the University of Delaware. He lives in Brooklyn, N.Y. with his family.

Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News

You May Also Like