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Good Cents Is Discount’s ‘Missing Link’: Giant Eagle

PITTSBURGH – Giant Eagle’s new discount banner, Good Cents Grocery + More, is scheduled to open here Sunday, bringing what the retailer called “a uniquely fresh approach to value-priced grocery shopping” including amenities like a service meat department and cheese shop.

The 46,000-square-foot store will feature a 3,800-square-foot produce section offering more than 230 conventional and organic produce items, a cheese department with more than 60 specialty items, a full-service deli and a fully-stocked meat department featuring meat cut and ground fresh in-store, Giant Eagle said. The store will offer a mix of national and regional brands alongside Food Club and Valu Time store brands.

Read more: Giant Eagle to Fight 'Dollar' With 'Cents'

“This is the format people have been waiting for,” John Tedesco, Good Cents senior vice president, said in a statement. “Think of it as the missing link between discount stores and supermarkets.”

The company said its everyday low prices would include selling bananas at 28 cents per pound, Granny Smith or Gala apples at 88 cents a pound and iceberg lettuce at 79 cents per head. 

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