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Giant Eagle to Fight ‘Dollar’ With ‘Cents’

PITTSBURGH — Giant Eagle will debut a new banner — Good Cents Grocery + More — at a discount store set to open next month here.

Jon Springer, Executive Editor

October 24, 2012

1 Min Read
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PITTSBURGH — Giant Eagle will debut a new banner — Good Cents Grocery More — at a discount store set to open next month here.

The store was initially thought to be opening under the Valu King banner, which Giant Eagle uses at seven discount stores it operates in Pennsylvania and Ohio, but a Giant Eagle spokesman told SN Wednesday that the new banner represents “an evolution” of the Valu King format. He said additional details of the change would be revealed when the store opens early next month.

Trademark records filed by Giant Eagle last month show the tag line “Real Fresh — Not Real Fancy.”

The store will be Giant Eagle’s first discount banner in Pittsburgh. It is also notable for locating alongside a Bottom Dollar Food discount store, which Delhaize opened earlier this year.

 

About the Author

Jon Springer

Executive Editor

Jon Springer is executive editor of Winsight Grocery Business with responsibility for leading its digital news team. Jon has more than 20 years of experience covering consumer business and retail in New York, including more than 14 years at the Retail/Financial desk at Supermarket News. His previous experience includes covering consumer markets for KPMG’s Insiders; the U.S. beverage industry for Beverage Spectrum; and he was a Senior Editor covering commercial real estate and retail for the International Council of Shopping Centers. Jon began his career as a sports reporter and features editor for the Cecil Whig, a daily newspaper in Elkton, Md. Jon is also the author of two books on baseball. He has a Bachelor of Arts degree in English-Journalism from the University of Delaware. He lives in Brooklyn, N.Y. with his family.

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