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ShopRite serves up limited-edition meal kits

In-store dietitians also part of Family Meals Month campaign

Russell Redman

September 7, 2018

2 Min Read
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ShopRite has launched four meal kits as part of its participation in National Family Meals Month.

The ShopRite Kitchen Limited Edition Meal Kits will be available in stores during September. Varieties include smoked chicken thighs with Korean broccoli and cauliflower; grilled chicken breast with couscous and vegetables bruschetta; turkey meatloaf with sautéed spinach and butternut squash; and smoked chicken breast with roasted vegetables and wheat berry feta salad.

Each of the chef-inspired, dietitian-approved meal kits serves two people and carries a retail price of $11.99.

“Providing our shoppers with healthy, affordable and time-saving resources has always been a priority at ShopRite,”Natalie Menza-Crowe, director of health and wellness at ShopRite, said in a statement. “We are honored to take part in this campaign spearheaded by our partners at the Food Marketing Institute, and we look forward to talking to our customers about the many benefits of sharing nutritious family meals.”

For National Family Meals Month, ShopRite has mobilized its team of corporate and in-store dietitians — who serve more than 140 stores in the metropolitan New York tristate area — to educate customers about ways to create nutritious and delicious family meals. The dietitians will host free food demonstrations, classes and events plus distribute free recipe cookbooks during September.

Part of the Keasbey, N.J.-based Wakefern Food Corp. cooperative, ShopRite has more than 270 supermarkets in New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland.

“Here at ShopRite, we believe that mealtime is family time and that there is power and value in sharing family meals,” Menza-Crowe commented. “Study after study has shown that families that make time to dine together are happier and healthier.”

This year marks the fourth annual National Family Meals Month campaign, which the Food Marketing Institute (FMI) Foundation launched in 2015 to urge Americans to hold one more family meal per week at home. According to an annual tracking study by Nielsen Co., 84% of consumers who saw the 2017 campaign took action such as eating together more as a family and cooking more meals at home.

The research found that 15 million households had heard about National Family Meals Month last year. Among consumers who had seen the campaign, 42% said they’re cooking more meals at home, and 36% reported that they’re eating together more often as a family. In addition, 36% indicated they’re making healthier food choices, and 35% said they’re buying more fruits and vegetables.

“It is exceedingly rewarding to have witnessed the lightening-speed growth of this movement and the initial, significant impact on consumer behavior,” stated Sue Borra, executive director of the FMI Foundation.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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