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Supermarket sushi keeps on rolling

Sushi has been one of the fastest-growing categories in supermarket delis, and operators are taking steps to keep the momentum going

Although most supermarkets will likely never compete with high-end sushi restaurants, many are now merchandising sushi dishes that meet consumer demands for fresh, portable, grab-and-go meals. Some operators — often working closely with outside vendors that operate the sushi departments in their stores — have expanded their sushi offerings to include related dishes such as sashimi and Hawaiian poke. Others have been seeking to upgrade the quality of their sushi ingredients and to

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