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Target pilots Boar’s Head grab-and-go food sets

Six-store test in New York to expand to over 200 locations by year-end

Russell Redman

March 2, 2020

2 Min Read
Target-Boars Head-sandwiches
Besides the Herald Square Target store, the Boar's Head items are currently available at two other Manhattan locations, one in Brooklyn, one in Queens and one in metro New York's Long IslandTarget Corp.

Target Corp. has partnered with deli meat and condiments brand Boar’s Head to carry grab-and-go sandwiches, salads and snacks plus other prepackaged items in its food and grocery areas.

Minneapolis-based Target said Monday that it has been testing Boar’s Head product sets, including ready-to-go lunch and snack options, in six metropolitan New York stores. Plans call for the discount store chain to expand the Boar’s Head offering to up to 200 more Target stores nationwide by the end of the year.

Target-Boars Head-Grab&Go.jpgThe Boar's Head deli sets at Target include grab-and-go meal and snack options. (Photo courtesy of Target Corp.)

“At Target, we’re on a mission to make it easy for families to discover the joy of food every day,” Stephanie Lundquist, president of food and beverage and a corporate executive vice president at Target, said in a statement. “Our partnership with Boar’s Head is yet another example of how we’re serving up the very best national brands our guests love while also differentiating with incredible, only-at-Target brands, all at a great value. We’re excited to work with Boar’s Head to give our guests even more delicious options to fit their busy lifestyles, and even more reasons to choose Target.”

Besides sandwiches (on various breads), salads and snacks, Boar’s Head products at Target include wraps, premium deli meats, specialty cheeses, spreads (such as hummus) and condiments with prices ranging from $2.99 to 8.99.

Related:Mark Schindele succeeds Jana Potts as Target’s chief stores officer

Target marks Boar’s Head’s first mass retail partner. Founded in Brooklyn in 1905, the company now has its headquarters in Sarasota, Fla.

Target-Boars Head-deli set

Besides sandwiches (on various breads), salads and snacks, Boar’s Head products at Target include wraps, premium deli meats, specialty cheeses, spreads (such as hummus) and condiments.

“Boar’s Head has an unwavering commitment to quality that guides every decision we make, and we’re extremely thoughtful about the partners we choose,” commented Michael Martella, president of the Boar’s Head Brand. “Target’s investment in differentiating their assortment and elevating their food and beverage experience makes Target and Boar’s Head a perfect pairing. We’re both passionate about delivering high-quality products and delighting shoppers with unexpected discoveries and fresh finds.

“We’re thrilled to partner with Target and look forward to bringing Boar’s Head’s premium offerings to even more Target guests,” Martella added.

Target stores now offering the Boar’s Head items are in the Upper East Side, Herald Square and Kips Bay neighborhoods of Manhattan, the Midwood section of Brooklyn, the New York City borough of Queens, and the Long Island town of Westbury.

So far in the pilot, customers’ favorite sandwiches include the Italian Combo Sandwich with Boar’s Head Genoa Salami, the Honey Turkey Wrap with Boar’s Head Maple Glazed Honey Coat Turkey Breast and the Chicken Caesar Wrap with Boar’s Head EverRoast Chicken Breast, according to Target. Deli meat favorites include Boar’s Head Applewood Smoked Turkey Breast and Roasted Turkey Breast.

Related:Target COO John Mulligan: Pickup, delivery growth ‘nothing short of remarkable’

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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