Target Corp. has partnered with deli meat and condiments brand Boar’s Head to carry grab-and-go sandwiches, salads and snacks plus other prepackaged items in its food and grocery areas.
Minneapolis-based Target said Monday that it has been testing Boar’s Head product sets, including ready-to-go lunch and snack options, in six metropolitan New York stores. Plans call for the discount store chain to expand the Boar’s Head offering to up to 200 more Target stores nationwide by the end of the year.
The Boar's Head deli sets at Target include grab-and-go meal and snack options. (Photo courtesy of Target Corp.)
“At Target, we’re on a mission to make it easy for families to discover the joy of food every day,” Stephanie Lundquist, president of food and beverage and a corporate executive vice president at Target, said in a statement. “Our partnership with Boar’s Head is yet another example of how we’re serving up the very best national brands our guests love while also differentiating with incredible, only-at-Target brands, all at a great value. We’re excited to work with Boar’s Head to give our guests even more delicious options to fit their busy lifestyles, and even more reasons to choose Target.”
Besides sandwiches (on various breads), salads and snacks, Boar’s Head products at Target include wraps, premium deli meats, specialty cheeses, spreads (such as hummus) and condiments with prices ranging from $2.99 to 8.99.
Target marks Boar’s Head’s first mass retail partner. Founded in Brooklyn in 1905, the company now has its headquarters in Sarasota, Fla.
“Boar’s Head has an unwavering commitment to quality that guides every decision we make, and we’re extremely thoughtful about the partners we choose,” commented Michael Martella, president of the Boar’s Head Brand. “Target’s investment in differentiating their assortment and elevating their food and beverage experience makes Target and Boar’s Head a perfect pairing. We’re both passionate about delivering high-quality products and delighting shoppers with unexpected discoveries and fresh finds.
“We’re thrilled to partner with Target and look forward to bringing Boar’s Head’s premium offerings to even more Target guests,” Martella added.
Target stores now offering the Boar’s Head items are in the Upper East Side, Herald Square and Kips Bay neighborhoods of Manhattan, the Midwood section of Brooklyn, the New York City borough of Queens, and the Long Island town of Westbury.
So far in the pilot, customers’ favorite sandwiches include the Italian Combo Sandwich with Boar’s Head Genoa Salami, the Honey Turkey Wrap with Boar’s Head Maple Glazed Honey Coat Turkey Breast and the Chicken Caesar Wrap with Boar’s Head EverRoast Chicken Breast, according to Target. Deli meat favorites include Boar’s Head Applewood Smoked Turkey Breast and Roasted Turkey Breast.