Sponsored By

Walmart adds fresh-made sushi in 28 Charlotte stores

Hissho on the Go concept situated in deli department

Russell Redman

December 20, 2019

2 Min Read
Hissho_on_the_Go_Walmart_3.jpg
Hissho on the Go will offer favorites like Krispy Krab and California rolls as well as Spicy Red Pepper and Crunchy Shrimp rolls.Hissho Sushi

Walmart has rolled out grab-and-go Hissho Sushi displays at stores in the Charlotte, N.C., area.

Called Hissho on the Go, the concept is now available in the deli section at 28 Walmart locations in metropolitan Charlotte, Hissho Sushi said this week.

Specially trained Hissho Sushi chefs hand-roll fresh sushi daily at an off-site commissary in Charlotte, which then delivers the sushi to participating Walmart stores.

Initially, customers can choose from eight rolls at three price points: $5, $7 and $9. And to cater to sushi lovers’ range of tastes, Hissho on the Go will offer favorites like Krispy Krab and California rolls as well as Spicy Red Pepper and Crunchy Shrimp rolls.

Hissho_on_the_Go_Walmart_2.jpg

Charlotte-based Hissho Sushi said the “Go” concept enables Walmart shoppers to conveniently pick up their favorite rolls while shopping.

“Hissho Sushi is proud to lead the industry and provide restaurant-quality meal options when and where customers want to enjoy them,” Corey Wilde, vice president of business development at Hissho Sushi, said in a statement. “And we’re proud to serve partners like Walmart, as they evolve their own grocery experience for the shopper.”

Describing itself as the nation’s second-largest sushi franchise, Hissho Sushi has nearly 2,000 locations in 42 states, including at grocery stores and university, corporate and health care foodservice sites.

Related:Supermarket sushi keeps on rolling

“It’s exciting to see sushi pushing the boundaries of where customers expect to see our rolls,” added Wilde. “Increasingly, we’re forming unique partnerships with markets across the country who see the value of offering a convenient, high-quality and on-the-go meal option that their shoppers crave.”

One of those partners includes Carlisle, Pa.-based Giant Food Stores, which offers Hissho Sushi in the prepared foods area of its new Giant Heirloom Market urban format stores in Philadelphia. The sushi is made from fresh ingredients and rolled fresh every day by the store’s local chef.

So far, three Giant Heirloom Markets have been opened in Philadelphia, most recently a 13,000-square-foot location in the city’s Northern Liberties neighborhood. There, Hissho Sushi also is available in “The Underground,” a taproom and game room in the store’s lower level.

“As local grocery stores evolve into a destination for shoppers, Hissho Sushi is delighted to be leading the industry in providing an elevated experience that requires no restaurant reservation,” Wilde said when the new Heirloom Market opened in November. “Customers can count on Hissho to hand-craft familiar restaurant-quality favorites as well as tempting innovations that they can feel good about enjoying.”

Related:Albertsons phases out use of eel in sushi

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News

You May Also Like