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AmEx’s Danielle Crop joins Albertsons as chief data officer

Data science pro charged with developing ‘world-class central data strategy’

Russell Redman

April 22, 2021

2 Min Read
Albertsons_supermarket-storefront.jpg
Albertsons noted that the creation of the chief data officer role marks a “step change and acceleration” in its efforts to marshal troves of data from across its operations for the enterprise.Albertsons Cos.

Albertsons Cos. has hired Danielle Crop as senior vice president and chief data officer, a newly created position.

Boise, Idaho-based Albertsons said Thursday that Crop, most recently chief data officer at American Express, will oversee the development of a “world-class central data strategy,” focused on creating an engaging shopping experience across brick-and-mortar, online, mobile and social channels. Her work will leverage machine learning and advanced data science to boost performance across Albertsons’ businesses and markets, the company said.

Danielle Crop-Albertsons.jpgAlbertsons noted that the creation of the chief data officer role with the hiring of Crop (left) marks a “step change and acceleration” in its efforts to marshal troves of data — gleaned from its retail store, digital, manufacturing and distribution properties — for the enterprise. The nation’s second-largest supermarket operator has furthered its IT and data strategy via major partnerships with Microsoft and more recently Google, as well as key hires such as Chris Rupp, executive vice president and chief digital officer.

“Today, excellence in delighting customers can be quantified as knowing what they want before they do, and having the capability to deliver it when they want it, no matter how they shop. How we translate what we get from data into an enhanced customer experience will further differentiate us as a locally great and nationally strong retailer,” Rupp said in a statement. “Danielle’s work has been at the intersection of data and the customer experience for the majority of her career, and we are excited to have a leader of her caliber to guide Albertsons Cos.’ customer experience into the future.”

Related:Albertsons, Google eye easier grocery shopping in major partnership

Crop comes to Albertsons after 15 years at American Express, where she was “at the forefront” of the financial services company’s data science efforts, the grocery retailer said. Her background includes wide experience in analytics, data management, modeling and digital experimentation, plus scaled agile digital transformation and product management.

She served as AmEx’s chief data officer for over a year, leading multidisciplinary and globally dispersed teams responsible for the platforms that created, managed, governed, stored and shared the company’s data assets. Prior to that, she was senior vice president of enterprise digital application experience and platforms and held several vice president posts in application experience, including international. She joined AmEx as director of card acquisition fraud in 2006.

Related:Albertsons CEO Vivek Sankaran: Digital could become 20% of business

Overall, Albertsons operates 2,253 food and drug stores in 34 states and the District of Columbia under banners such as Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen and Carrs. The company also operates over 1,700 pharmacies, 400 fuel stations, 23 distribution centers and 20 food and beverage plants.

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About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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