GRAND RAPIDS, Mich. — Interactions, the Daymon Worldwide subsidiary that provides product demos and event marketing, said it has named former Acosta Sales & Marketing executive Jerry Slater as vice president of operations.
Slater will lead Elite Marketing Interactions, the company’s in-house group dedicated exclusively to Meijer here.
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Slater is responsible for overseeing the company’s day-to-day operations and will be based here.
Slater joins Interactions with more than 28 years of grocery industry experience. Prior to joining Interactions, he spent 14 years at Acosta Sales & Marketing, where he most recently served as National Client Services Director, responsible for managing six key clients within the Fresh Foods Division, including Sabra Dipping Company, Growth Ventures/Frito-Lay, Butterball, Heinz Deli, Michael Foods and GoodHeart.
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“Jerry is a proven leader and innovator in the grocery industry and his extensive operational knowledge will help us in our ongoing mission to deliver first-class product interactions and special event marketing services to Meijer,” said Jeff Engel, senior vice president of retail for Interactions.
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