Walgreens Debuts Skincare Experience

NEW YORK — La Roche-Posay and Vichy Laboratoires skincare brands from the L’Oréal Group are now available in select Walgreens locations as part of a new interactive merchandising concept.

Walgreens is featuring the French brands at select Look Boutiques as part of a kiosk concept that will engage shoppers with a tablet experience designed to offer advice about skincare. The “consultation” will focus on shoppers concerns and needs and guide their selection of everything from cleanser to sunscreen with advice from dermatologists. Users can scan a product’s UPC code to instantly see the features, benefits and ingredient details.

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“We are always looking for ways to help our customer get, stay and live well and these L’Oreal brands are great examples of how we can provide new dermatological skincare brands in an exciting and innovative way,” said Joe Magnacca, Walgreens president of daily living and product solutions, in a statement.