SAN FRANCISCO — While launching a pediatric obesity clinic, Jason Langheier, M.D., learned a lot about food preferences and barriers to healthy eating. Since diet can prevent chronic disease, he realized that supermarkets could play a larger preventive role.
“Grocers are in one of the best positions to support the health of their communities, so we’ve focused first on promoting them and their healthy foods,” said Langheier.
He founded Zipongo, a discounted grocery-buying site whose aim is to reduce chronic disease and health care costs.
Zipongo provides meal plans, shopping lists and discounted pre-purchased foods that can be customized based on budget, location and health needs. Zipongo users can download digital coupons for healthy foods to their store loyalty cards from participating stores, including Target, Walmart, Kroger, Safeway, Costco, Whole Foods, Trader Joe’s, Walgreens, Rite Aid and CVS.
Zipongo personalizes recommendations based on food preferences, shopping history, allergies and health data such as biometric screening results.
“We are glad to show that eating healthy doesn’t need to be more expensive — a common misconception cited by shoppers,” Langheier said.
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