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H-E-B encourages kids to get fit

While an increasing number of retailers are running fitness competitions for adults, H-E-B has kicked off a kids’ wellness challenge featuring former professional basketball player Bruce Bowen.


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Children ages 3-12 can enter by spending 60 minutes a day for eight weeks engaging in any type of physical activity such as playing outside or riding a bike.

Printable scorecards are available at Scorecards must be signed by parents and submitted by April 1. Bowen is featured in promotional materials.

All participants will get a certificate and H-E-Buddy headband. H-E- Buddy is the name of the chain’s mascot and store-brand children’s grocery line.

Post by H-E-B.
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