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Target adds to curated wellness brand collection

Target Corp. on Friday announced it would nearly double the number of items in its handpicked “Made to Matter” collection of branded wellness products available exclusively at Target stores.

Jon Springer, Executive Editor

February 20, 2015

1 Min Read
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Target Corp. on Friday announced it would nearly double the number of items in its handpicked “Made to Matter” collection of branded wellness products available exclusively at Target stores.

Target, which launched the “Made to Matter” collection with 17 brands a year ago, is expanding the selection to 31 brands. It said it expects the collection to generate sales of $1 billion this year.

“Simply put: What matters to our guests, matters to us,” Kathee Tesija, chief merchandising and supply chain officer of Target, said in a release. “We know our guests are looking for better-for-you and better-for-the-world products, and our research shows that they seek authenticity and transparency from the brands they buy. Made to Matter has proven to be incredibly successful, telling us that our guests love our approach, which is all about catering to their evolving wants and needs in a way only Target can do.”

Priced from $1.25 to $49.99, a handful of the new and exclusive products has already set in stores and more will continue to roll out through April, July and September.

 

About the Author

Jon Springer

Executive Editor

Jon Springer is executive editor of Winsight Grocery Business with responsibility for leading its digital news team. Jon has more than 20 years of experience covering consumer business and retail in New York, including more than 14 years at the Retail/Financial desk at Supermarket News. His previous experience includes covering consumer markets for KPMG’s Insiders; the U.S. beverage industry for Beverage Spectrum; and he was a Senior Editor covering commercial real estate and retail for the International Council of Shopping Centers. Jon began his career as a sports reporter and features editor for the Cecil Whig, a daily newspaper in Elkton, Md. Jon is also the author of two books on baseball. He has a Bachelor of Arts degree in English-Journalism from the University of Delaware. He lives in Brooklyn, N.Y. with his family.

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