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Target to pay out sixth employee ‘thank you’ bonus

Hourly frontline workers to receive $200 payments next month

Russell Redman

July 29, 2021

2 Min Read
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Target's latest round of bonuses will go to all of its more than 340,000 frontline workers, an overall investment of $75 million.Target

Target Corp. aims to give $200 recognition bonuses to all of its more than 340,000 frontline workers, a total investment of $75 million.

Plans call for the bonus to be paid in August to all hourly full-time and part-time employees in stores and distribution centers, Target said Wednesday. U.S.-based headquarters hourly staff who support Target’s customer and employee contact centers also will receive the $200 payment.

Target said the bonus is the company’s way of “saying thanks for all you’ve done over the past six months,” as the retailer and the nation continue climbing out of the the COVID-19 pandemic.

“Our team members continue to deliver each and every day for our guests and one another,”  Melissa Kremer, chief human resources officer at Target, said in a statement. “Our culture, strategy and success would not be possible without our incredible team at the center of it all.”  

Since the start of the pandemic in March 2020, Target has issued six recognition bonuses to frontline workers and/or team leaders. Most recently, in late January, the company announced a $200 million payment round including $500 bonuses to all hourly workers in stores, distribution centers, and corporate and field-based offices plus bonuses of $1,000 to $2,000 for all store directors, executive team leaders and salaried distribution center leaders.

Related:Target’s latest workforce data show advances in diversity

Target kicked off the bonus program in April 2020, announcing payments of $250 to $1,500 for 20,000 hourly store team leads, who oversee individual departments in Target stores. The bonuses were part of a $300 million package of paid leave and employee relief benefits plus a $2 hourly wage increase through May 2. Then in mid-June 2020, Target unveiled plans to permanently raise its starting hourly wage to $15, effective July 5, via an upgraded and extended pay and benefits package for its U.S. workforce. The retailer also announced a $200 “recognition bonus” to be paid at the end of July to frontline store and distribution center hourly workers, including full- and part-time staff, for their efforts during the COVID-19 crisis. Also in July 2020, Target paid out performance bonuses to all store directors, executive team leaders and salaried distribution center leaders.

And last October, Target announced $200 bonuses for 350,000 hourly frontline workers in stores and distribution centers, including seasonal hires, and in customer and employee contact centers. The company said the bonus round, paid out by early November, represented a $70 million-plus employee investment heading into the holiday season.

Related:Target funnels $5 million toward COVID-19 vaccine access

Overall, Minneapolis-based Target operates more than 1,900 stores nationwide.

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About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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