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Target to spend more than $2 billion with Black-owned businesses by 2025

As part of commitment, retail giant introduces Forward Founders program to engage Black entrepreneurs earlier in their startup journey

Michael Browne, Executive Editor

April 7, 2021

2 Min Read
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Target is adding products across its multi-category assortment from more than 500 Black-owned businesses and engaging more Black-owned companies to enhance its retail operations and shopping experience.Target

Minneapolis-based Target Corp., which operates more than 1,900 stores nationwide, announced on Wednesday a commitment to spend more than $2 billion with Black-owned businesses by the end of 2025, including adding products across its multi-category assortment from more than 500 Black-owned businesses and engage more Black-owned companies to enhance its retail operations and shopping experience. 

In addition to spending more with Black-owned companies, Target is introducing new resources to help its Black-owned vendors grow and successfully scale their businesses in mass retail, the company said, including spending more with Black-owned companies including marketing agencies, construction companies, facilities maintenance providers and others.

"We have a rich history of working with diverse businesses, but there's more we can do to spark change across the retail industry, support the Black community and ensure Black guests feel welcomed and represented when they shop at Target," said Christina Hennington, executive vice president and chief growth officer, Target. "The bold actions we're announcing today reflect Target's ongoing commitment to advance racial equity for the Black community. They also represent significant economic opportunity for hundreds of new Black-owned companies, who we look forward to doing business with for years to come." 

Related:Benefits of supplier diversity go way beyond the bottom line

Building off the success of Target Accelerators, a portfolio of programs supporting entrepreneurs to drive innovation and instigate change, the company is introducing a new program called Forward Founders that will engage Black entrepreneurs earlier in their startup journey to help them navigate the critical stages of ideation, product development and scaling for mass retail. With increased access to subject matter experts and educational workshops earlier in the startup process, Forward Founders is designed to help Black-owned businesses increase their potential for long-term success in retail, the company said. 

The new initiative is part of Target's commitment to social justice and racial equity. Last year, Target established its Racial Equity Action and Change (REACH) committee composed of senior leaders from across the company who represent a diverse range of perspectives and expertise and guide the retailer's efforts to engage in the fight to end systemic racism in the U.S. and drive lasting impact for the Black community. This investment builds upon Target's previous commitments, including increasing Target's representation of Black team members by 20% over the next three years and committing $10 million from Target and the Target Foundation to support nonprofit partners focused on addressing the systemic and structural barriers facing Black communities. 

Related:Target to increase number of Black team members by 20% over three years

Improving and increasing supplier diversity has been a key initiative for many retailers during the past year, with large retail chains from Walmart and Kroger to Albertsons and Ahold Delhaize USA investing funds and efforts into campaigns and programs. Regional grocery retailers including Schnuck Markets, Southeastern Grocers and Meijer have also announced new supplier diversity programs and events in the past year.

About the Author

Michael Browne

Executive Editor, Supermarket News

Michael Browne joined Supermarket News in 2018 after serving in managing and executive editor capacities at leading B2B media brands including Convenience Store NewsLicense Global and Travel Agent. He also previously served as content production manager for print and digital in the Business Intelligence division of Informa, parent company of Supermarket News and Nation’s Restaurant News.

As executive editor, Mike oversees the editorial content of supermarketnews.com as well as the monthly print publication. He also directs all content-based brand-related projects including the annual Top 75 Retailers report, Category Guide, Retailer of the Year, research surveys and special reports, as well as podcast and webinar content. Mike has also presented and moderated at industry events.

In addition to the positions mentioned above, Mike has also worked as a writer and/or editor for special projects at American Legal Media (ALM), managing editor for Tobacco International, special projects editor at American Banker • Bond Buyer, and as production editor for Bank Technology News and other related financial magazines and journals published by Faulkner & Gray.

A graduate of Fordham University, Mike is based in New York City, where he was born and raised.

Contact Mike at [email protected] or follow him on Twitter and LinkedIn.

 

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