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Kroger Steps Up Price Investments in Mid-Atlantic

ROANOKE, Va. — Kroger’s Mid-Atlantic division here this week began a new campaign to lower everyday prices on thousands of items. The lower prices debuted Sunday.

Jon Springer, Executive Editor

April 29, 2013

1 Min Read
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ROANOKE, Va. — Kroger’s Mid-Atlantic division here this week began a new campaign to lower everyday prices on thousands of items. The lower prices debuted Sunday.

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“This venture is a multi-million dollar investment for the company and loyal Kroger customers will reap the benefits,” the Cincinnati-based company said in a statement.

The Mid-Atlantic Division includes stores in Virginia, North Carolina, West Virginia, eastern Ohio, Tennessee and Kentucky.

Price continues to be an important factor when customers are deciding where to shop,” Jay Cummins, president of the Kroger Mid-Atlantic Division, said in a statment. “Now our customers are going to save even more on the items that they buy every week. It will be an exciting time in our stores for our customers.”

Read more: Kroger Takes Customer Data to Higher Level

Kroger’s competitors in the region include Food Lion, which last week reported its sales were improving, partly as a result of an ongoing price investment program.

 

About the Author

Jon Springer

Executive Editor

Jon Springer is executive editor of Winsight Grocery Business with responsibility for leading its digital news team. Jon has more than 20 years of experience covering consumer business and retail in New York, including more than 14 years at the Retail/Financial desk at Supermarket News. His previous experience includes covering consumer markets for KPMG’s Insiders; the U.S. beverage industry for Beverage Spectrum; and he was a Senior Editor covering commercial real estate and retail for the International Council of Shopping Centers. Jon began his career as a sports reporter and features editor for the Cecil Whig, a daily newspaper in Elkton, Md. Jon is also the author of two books on baseball. He has a Bachelor of Arts degree in English-Journalism from the University of Delaware. He lives in Brooklyn, N.Y. with his family.

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