SAN ANTONIO — H.E. Butt Grocery Co. has launched an online college dorm guide for the back-to-school season.
Located on heb.com, the H-E-B “Gear Up” guide features national brands, as well as “All About You,” H-E-B’s private-label college merchandise line. All About U offerings include comforters, pillows, towels, waste baskets and storage containers.
“Our All About U products come in the bright colors and cool designs that make mixing and matching easy,” H-E-B writes on heb.com.
The guide is divided into four sections: kitchen; bedding and bath; storage and apparel.
As part of a complementary online sweepstakes, H-E-B will give away a shopping spree for back-to-school supplies, as well as a year’s worth of groceries. Shoppers can enter the “Gear Up Giveaway” on heb.com.