ROCHESTER, N.Y. — It took 14 months and 12 different versions, but Wegmans Food You Feel Good About Super Pasta has finally arrived on shelves.
The line of spaghetti, penne rigate, spiral and elbow shapes was developed by Wegmans' registered dietitian, chefs, food scientists, category merchants and marketing members who were challenged by Danny Wegman to create a tasty line of nutritious pasta, according to a post on Wegmans' Fresh Stories blog. It follows Wegmans Super Yogurt.
"First, we asked ourselves what nutrients, when added, would make a meaningful difference health wise and the wish list began to take shape; from whole grain servings and added fiber, ALA omega-3s, calcium to build strong bones and vitamin D," said Chris Coffey, education and product development specialist for the Wegmans Brand, in the post.
All made it through to the the final version. Each serving contains a serving of whole grain from whole wheat, durum, semolina and kamut; 10 grams of protein from grains, egg whites and pea protein; 260 mg of ALA omega-3 from flaxseed; 5 grams of fiber from whole grains; and an excellent source of calcium and vitamin D.